Investigation on shoe market

2015/04/01

The theme of this project is to redesign sports shoes. The main goal is to improve the foot wearing experience and extend the life span of sports shoes to reduce waste. Initially, the solution is the modular outsole, which allows users to replace their broken outsole by a new one.

After finding relevant information from the website, the students went to have an investigation in the shoe market in Suzhou by observing and experiencing different kinds of sports shoe soles modeling, and learning different outsole technologies. They also asked some customers who were buying shoes about their problems with shoes and got many feedback which inspired the students in their design.